FLORIST INTERVIEW

 

Today we have the fourth of the The Little Flower Shop Interview Series featuring Inspiring Florists and Artists from around the world. This time beautifully talented Jimena from Floweriize tells us about her loves and inspirations on her journey into Floristry.

 

 

 

FLORIST

Jimena Floweriize

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OM

Did you always dream of being a florist and how did your journey begin in floristry?

SM

"Not really, I never considered myself a creative person in the past and growing up I never had a really creative hobby, I was all about doing activities that involved my friends. It was only when i turned 25 that I discovered my love for flowers. After graduating from Uni, I started an office job that I didn’t enjoy and began to wonder around the idea of having my own business, and as in Uni I did a lot of subjects related to events I started making a list of what all events had and what I could do, and florals were naturally a part of that list.

One thing led to another and I ended up taking the Floret Flower floral design workshop back in 2015 and that workshop was an eye opener for me, I felt so inspired by her and her world that I decided I wanted to give it a try and follow the flower path. 
Four years later I have my own floral design company and I’m also growing flowers in Mexico City".

OM

Where is your shop located and what style would you say bests describes it?

SM

"My studio is located in Mexico City in a neighbourhood called Roma Norte, we don’t operate as a shop as we are not opened to the public, we mostly do events and can do occasional flowers but they need to be pre ordered. I would describe my style as one with loose form, inspired in the colours, shapes and textures found in nature".

OM

What does a day look like in the life of Jimena?

SM

"It depends on the season, when its wedding season I'll probably be waking up early grabbing a cup of coffee and rushing to the market to pick up my flower orders, then back to the studio to process flowers and get them ready to travel, as we mostly do destination weddings outside Mexico City. 


If it ain't wedding season, I would be waking up to cuddle to my fur kids, Lola & Guinness, get coffee and brekky.
Then I get the pups to the park, the area where I live its full of plazas and parks so I enjoy strolling around them in the morning, after this get back and try to reply to as many mails as possible, as a creative now this really bores me but I try to dedicate at least an hour to it daily.


I would go to my hoop house 3 - 4 times a week to check on my flowers, look for plagues, fertilise, forage, cut flowers, whatever is needed. I go out quite a bit with friends and family for lunch or dinner during the week and weekend and also try to make it to pilates everyday.".

OM

What inspires your creativity?

SM

"For this my answer is a bit all over the place as many things have an influence on me, growing in a place like Mexico where you’re exposed to so many colours and textures in architecture, crafts, food, etc.. its really hard not be inspired or looking at new things all the time.


Sometimes it can be the shape of a flower, or a colour I saw in an embroidery that i wanna replicate through flowers, or the shape of  vase that inspires me to create something in it, or  texture of a ribbon I wanna make stand out on a bouquet."

OM

What are your top three flowers to work with and why?

SM

"I love Ranunculus, Dahlias and Lisianthus.


Ranunculus for me are one of the most exciting flowers cuz they’re all different between them, the amount and shape of their petals makes them beautiful, plus is one flower you can find in many different colours.


I love Lisianthus because I love its shape once you open them, the variety of colours and to be honest because its a flower that is pretty easy to get here no matter the season.


Last I love Dahlias because their flower heads come in so many different shapes and sizes, they’re so many different varieties and colours and I love the way the colour fades in its petals.".

OM

What is your favourite perfume?

SM

" My favourite perfume is “Flower Bomb” by Viktor and Rolf, I’ve been using it since I was 18. I came across it when I was living in Nice with my best friend in a Sephora store .( back then we didn’t have them in Mex) Funny enough is one of the strongest floral perfumes out there but I started using it way before I was into flowers ".

OM

If you were a flower what would it be and why?

SM

" I would be a dinner plate Dahlia! First of all cuz they’re native from Mexico, and I think they’re a very colourful fun flower, and I would like to think Im  fun and full of colour haha".

OM

What is the highlight of your career to date?

SM

" Probably the fact that I ended doing destination weddings, not only because those weddings usually have the esthetics that I love but because logistically and creatively they’re always a challenge. Most of the times you’re planning a wedding in a venue and  city that are new to you so you really need to come up with solutions to any challenge that might come, and believe me they’re always so many!


Particularly a wedding I did last year in San Miguel de Allende, it costed me sweat, tears and a bit of my sanity. But to my surprise the reward was so sweet it got featured on Martha Weddings"!

OM

What advice would you give to people new to floristry?

SM

" There are two things I’m always hassling people that take my workshops with, one, you need to find people that you admire and feel inspired by and go learn from them, because this profession also takes a lot of learning and for me the workshops I’ve taken from other floral designers have been  vital at learning new tricks and ways to do things, and they have also been a huge source of inspiration personally and professionally, and all of this has helped me pulled through when times got hard and I was questioning myself about my career choices.
 
And second would be you need to practice every single day, during my first two years i practiced 5-6 days out of 7.
I would buy flowers and practice with them and I would style them and photograph them even if they ended up at my moms living room, that helped me get better so when real events started happening I had a lot of practice".

OM

        Do you have a favourite moment in your shop you would like to tell us about? 

SM

"As I don’t have a shop I will tell you my favourite moment about working on a wedding, the moment when the bridal bouquet is nearly finished and I’m just adding finishing touches and I’m thinking to myself “ Oh I did good, brides gonna love her bouquet”. And probably with saying that seeing the bride look at her bouquet for the first time it's also an amazing moment".

OM

Thanks so much to Jimena for taking the time to provide some insight into a behind the scenes in the
life of a great florist. 

 

You can follow her on instagram @floweriize

 

 

 

 

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